Ads telling people to stop smoking have some effect, but one ad agency has produced something more powerful. In the ad, kids go up to random smoking adults and ask them for a light. In one exchange, one man says, “If you smoke, you die faster. Don’t you want to live and play?”
After each conversation, the adult is given a brochure from the kids that says, “You worry about me. But why not about yourself?” It has information on how to quit, including a telephone number for quitting. It’s gone viral, and I’d love to see something like this in the U.S. Click below for more details.